Bicion is a luxury haute couture brand created in the ethos of creative culture and iconic figures. Bicion’s product line consists of primarily premium one-off exclusive pieces and some limited production products. All products are hand crafted in house by some of the most diligent and talented industry professionals in the world.
LIT NYC recently played a major role as Project Manager for the launch of the World’s Most Expensive Sneaker. Brandon Brown, Co-Founder of LIT NYC is an owner of the New York based luxury brand Bicion, who partnered with Dan Gamache of Mache Customs, to help launch this expensive sneaker to raise funds for Nashville based non-profit, Soles4Souls. The launch event for the shoe, featured Major Press from CBS, CNBC, The Shaderoom, Complex & HighSnobiety. The sneaker has also grabbed the attention of TMZ, GQ, BBC, Yahoo News, and Global Press from Africa, Europe & Asia.